AUG 19, 2016

25-year Anniversary of JCB in Vietnam

August 19, 2016

August 19, 2016, Tokyo: JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd., officially held an event for its 25-year anniversary in Vietnam. In this memorial year, JCB announced that JCB had set a new office in Ho Chi Minh City to enhance brand presence in the market.

At the celebration ceremony, JCB announced the business plan for long-term oriented development, the factors contributing to the growth of JCB in Vietnam, and also awarded prizes to partner banks.

Koremitsu Sannomiya, President and COO of JCBI said, “I am delighted to have this conference in this memorable year of JCB business in Vietnam. This chance provides us with an opportunity to share JCB's brand strategy, and to build stronger ties with partners. Thanks to the support from partners, our business in Vietnam has been growing rapidly so far. Through the new office in Ho Chi Minh City, we want to build close relationships with partners and will keep investing to strengthen our presence in the Vietnamese payment industry.”

JCBI entered into the Vietnam market in 1991 cooperating with Vietcombank in acquiring business, and now has partnerships with 13 banks. JCBI also started issuing business with VietinBank in October 2011. Now over 400,000 JCB cards have been issued by 8 banks. In order to fulfill diversified customer needs, various JCB card types are issued including credit, debit and prepaid. JCBI also has been running a lot of promotions with popular merchants to encourage consumers to use JCB cards in daily life.