As our global business expands we must demonstrate JCB uniqueness in the international payment industry. We are changing our brand message from "Good times start here." to "Uniquely Yours".
Starting in June 2015 "Uniquely Yours" is the new JCB brand message, as we dedicate ourselves to increasing the value of the JCB brand even more.
The JCB emblem consists of stylized 'S' characters in three colors representing Support, Strength and Sharing.
JCB has been the leading credit card company in Japan for 50 years and a global payment brand for 30 years.