JCB Brand

Uniquely Yours

As our global business expands we must demonstrate JCB uniqueness in the international payment industry. We are changing our brand message from "Good times start here." to "Uniquely Yours".

Starting in June 2015 "Uniquely Yours" is the new JCB brand message, as we dedicate ourselves to increasing the value of the JCB brand even more.

Service that speaks for hospitality. We take pride in our work, and this pride is the foundation of our brand. As the only Japan based international payment brand, we provide an unparalleled experience for our partners and their customers. Our flexible approach with our partners allows us to exceed ecpectations, which in turn, helps customers achieve their aspirations.

JCB Emblem


The JCB emblem consists of stylized 'S' characters in three colors representing Support, Strength and Sharing.

JCB has been the leading credit card company in Japan for 50 years and a global payment brand for 30 years.

blue Support red Strength green Sharing

For Merchants

JCB Emblem Download