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BII to Start JCB Platinum Credit Card Issuing in Indonesia
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Jakarta and Tokyo, June 27, 2012- JCB International (JCBI), the international operations subsidiary of JCB, the only global payment brand based in Japan today announced that Bank Internasional Indonesia (BII), one of the largest commercial banks in Indonesia launched the first JCB platinum card in Indonesia, the BII-JCB Platinum Credit Card.
Through the 53 years business, BII has made substantial strides over the course of recent years after becoming a subsidiary of Maybank in 2008 in establishing a firm position as one of the leading banks in Indonesia, operating over 368 branches and 1,190 ATMs.
JCB and JCBI entered into the Indonesia market to expand JCB card acceptance in 1983 and have been increasing convenience for over 77 million JCB cardmembers largely based in Japan, China, Korea, Taiwan, and other Asian countries who travel to Indonesia.
The new branded cards will be accepted at 22 million merchants globally through JCB's merchant network including approximately 80,000 merchants in Indonesia. BII-JCB Platinum Credit Card members are entitled to enjoy services provided by both BII and JCBI such as a loyalty point program exchangeable for selected airlines' miles, access to JCB Plaza customer service centers at 61 popular destinations around the world, and frequent promotions at JCB merchants. JCBI and BII start from today an additional promotion with a wide variety of benefits for increasing cards and their usage at selected merchants.
The BII-JCB Platinum Credit Card will be targeting a range of affluent customers in Indonesia including Indonesian traveling to Japan and Japanese living in Indonesia.
Mr. Stephen Liestyo, Consumer Banking Director of BII commented, “With this significant achievement, BII expects to increase customer satisfaction with JCB card services, and also to make it more convenient for individuals and corporations coming to Indonesia to travel or seek investment opportunity, contributing to the development of Indonesian tourism and foreign investment in the era of regional and global economic integration. An alliance with JCB in international credit card issuing business helps affirm the position of BII as one of the leading commercial banks in card business in Indonesia." Mr. Koremitsu Sannomiya, President, JCB International Co., Ltd. said, “JCB will leverage this valuable new alliance to develop and provide high-quality services meeting the diverse needs and lifestyles of consumers in Indonesia. We are looking forward to expanding the relationship to further explore new business opportunities with BII."
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