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JCB launches "Korea Sparkling Campaign" to attract tourists to Korea, with the support of the Korea Tourism Organization
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JCB, a major global payment brand and leading credit card issuer and acquirer in Japan, announced the launch of the Korea Sparkling Campaign with the support of the Korea Tourism Organization. The campaign will run from August 1, 2007 to March 31, 2008.
According to the Korea Tourism Organization, Korea attracts 6 million travelers per year, including 2.4 million from Japan, who come to enjoy Korea's rich traditional culture and beautiful nature. An increase of Japanese travelers to Korea is anticipated as the relationship between Korea and Japan continues to expand both economically and culturally. With the support of the Korea Tourism Organizations and many alliance partners, the Korea Sparkling Campaign is designed to attract even more Japanese travelers to Korea.
JCB started expanding merchant network in Korea in 1983, and has business alliances with BC Card, LG Card, Korea Exchange Bank, Shinhan Card, Kookmin Bank, and Lotte Card. Today, JCB card can be used at every merchant in Korea that accepts credit cards. In 1993, JCB licensees started issuing JCB branded cards, and now over one million JCB cardmembers in Korea enjoy using their cards in everyday life.
JCB will run the Korea Sparkling Campaign with the support of the Korea Tourism Organization, and in cooperation with alliance partners from Korea and Japan working together to attract travelers to Korea. JCB is taking full advantage of its marketing expertise to raise awareness of Korea as an attractive destination through a wide range of customer channels. Sales promotion includes a campaign for both JCB cardmembers and non-cardmembers with prizes of round-trip airline ticket to Korea, and a campaign for JCB cardmembers only offering over 20,000 prizes and 5% off at the Korea Tourism Organization Duty Free Shop, to make Korea an even more attractive place to visit.
About the Korea Sparkling Campaign
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Campaign Period |
1 August 2007 - 31 March 2008 |
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Sales Promotion |
1. Lucky Draw Campaign by Korea Tourism Organization
Round-trip airline ticket to Korea (8 winners 2 persons) and other prizes will be given to 600 winners. Travelers can enter the campaign by answering a questionnaire at the Korea Tourism Organization website during the campaign period.
Korea Tourism Organization HP: www.tour2korea.com/ |
2. Lucky Draw Campaign by JCB
Bring JCB card receipts to the lucky draw location and get one chance to win for every 200,000 won spent. Prizes include a trip to Korea by Korean Air (10 winners) and other attractive prizes given to 21,309 people in total. |
3. Special Discounts at Duty Free Shop
Get 5% off at the Korea Tourism Organization Duty Free Shop by purchasing with JCB card.
*discount applies to purchases over USD20 only
*some merchandises are excluded
*cannot be used with other offers |
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Announcement |
-JCB website (60 million page view/month)
-JCB cardmember magazines, enclosed with statements (estimated 10 million issues/month)
EX. "THE GOLD", "J-Basket", "JCB NEWS".
-Website of Korea Tourism Organization and some alliance partners |
Alliance partners
(in alphabetical order) |
Japan: Korean Air Co., Ltd., NTT Docomo, Travelex Japan
Korea: Dongwha Duty Free Shop, Dongwon F&B;, Hilton Sales Worldwide, Hyatt Hotels and Resorts, Jeju Grand Hotel, Konest Korea Inc., Lotte Hotel, Ramada Plaza Jeju Hotel, Seoul Plaza Hotel, Sofitel Ambassador Seoul, The Ritz-Carlton(R) Seoul, The Shilla Duty Free, The Shilla Hotels & Resorts |
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